They cut cost from the massive stage presentation and put it into their booth and Best Buy Kiosk and other things. You said so yourself they are "losing money". They've shifted focus. Cutting a most likely costly 1 hour live presentation from week long event and focusing on the booth where more of the action is happening … » 5/23/13 7:48pm 5/23/13 7:48pm

Way too common misconception (while some people also choose to troll this). You absolutely do not need to get a new card every year. As long as you buy the proper card (ranging from $100 and up), you'll be fine for many years. Given the change in console hardware, some people may need to upgrade from their 5-6 years… » 5/23/13 1:05pm 5/23/13 1:05pm